One of the most important aspects of any business is marketing. As such, it is something you don’t want to ignore. Forget about the initial marketing you do for your business when getting started. Marketing should be a continuous process. As long as your business exists, you must do marketing to keep up with competition or even stay ahead of the competition. So what ways can you use to market your hotel?
Facebook alone has more than 2 billion active users per month. This is a medium you can’t take for granted. As long as you’re above 18, you can create a Facebook account and start marketing your hotel to the masses. Besides those free ads, there are also paid Facebook ads that you can use, depending on your budget. Other social media platforms where you can market your hotel include YouTube, Twitter, and Instagram.
Magazines, newspapers, TVs, radios, and many others; all of these are ways to market your business. While mainstream media marketing may be on the pricier end, it does pays dividends at the end of the day. A TV advert, for instance, will definitely be seen by many people, who can easily become your customers.
Word of Mouth
Word of mouth cannot be taken for granted at all. As an entrepreneur, you will attend many business meetings, conferences, and seminars, where you will meet people from all walks of life. Through interaction, you can tell them about your hotel business. That alone can earn you customers. You may want to carry business cards with you.